Can you help find Mrs. Ezra Bloom?

It was late in the day when I first saw the ad in my Facebook feed: "Help find Mrs. Ezra Bloom" The ad, which linked to a tumblr, claimed that a man's wife had gone missing, or was a spy, or something. He claimed to be "heartbroken, confused, and desperate for answers." Not being one to click on Facebook ads, I headed over to my search engine of choice and googled "Mrs. Ezra Bloom." I knew I had either stumbled upon something sinister, or a weak attempt at a viral marketing campaign. A couple mi...